From Instagram messages to WhatsApp sales.
Getting messages wasn't the challenge: customers already came from Instagram and Facebook asking about products, prices, shipping and how to buy.
The challenge was replying quickly, following up and turning conversations into sales without forcing customers into a new buying process.
A wholesale online store connected to inventory and an agent selling in the channel customers already used: WhatsApp.
JD Fash sells wholesale fashion to Latina entrepreneurs and boutique owners in the United States. We built a B2B store and an AI agent trained on real conversations from its sales team. It handles social inquiries, understands what each customer needs and continues the sale on WhatsApp.
- Responds to inquiries from social media and understands what each person needs.
- Recommends products from inventory and answers wholesale purchasing questions.
- Guides the WhatsApp conversation toward an order and follow-up.
- Tracks the customer's progress and knows when to bring in a human salesperson.
If they already bought on WhatsApp, make that channel work better.
- 01
Instagram and Facebook start the conversation.
- 02
AI replies and understands what the customer needs.
- 03
WhatsApp becomes the center of the sale.
We didn't want a bot that simply said ‘How can we help?’ We wanted it to understand how JD Fash actually sells.
We used real sales conversations: how the team greeted customers, what they asked, how they recommended products and when it made sense to hand off to a person.
The point was never to replace the salesperson, but to add one available 24/7 that keeps the business's voice and knows when to bring in a human.
Alongside the agent, we built a B2B online store connected to JD Fash's inventory. Boutiques can browse thousands of products and buy in wholesale packs.
The journey connects discovery on social media, WhatsApp, payment and follow-up. The pipeline records who reached out, what they wanted, where they came from, whether they own a boutique and when a human should follow up.
It wasn't about changing how they sold. It was about using AI to improve what already worked.
Want something like this inside your company?
Tell me how your business works and let's see which process an agent could do.
Book a call →
Show me your business.
You don't need to understand AI.
Tell me how your company works, what your team does every day and where you feel you're losing time or sales.
In a 20-minute call we can identify processes where an agent could make sense.
For companies in the United States and Mexico.
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